About a year after starting at Caleres, I joined the Front-End team. The websites, including Famous Footwear, Sam Edelman, Naturalizer, and more, were hosted on a bespoke CMS platform that wasn't flexible for marketing teams to interact with and update various aspects of the site, such as site content, product descriptions, or user experiences.
I collaborated with several developers on a major platform migration, moving our sites to Sitecore (an enterprise eCommerce and CMS solution) and integrating additional brands into the new system.
In the beginning, we leveraged JavaScript, SCSS, C#, and Node.js to build out new features, components, and customizations. We also implemented a design language system, powered by each brand's Figma documents, to ensure unique branding for each site while maintaining core functionality from the platform.
Towards the end of my time on the project, we began modernizing our approach by adopting TypeScript and React for new components and enhancements, along with CSS variables and CSS modules. This provided greater flexibility in building features and improved modularity and reusability for potential future platform migrations.
The new platform has been a major success; Caleres has increased conversion rates and overall customer purchase satisfaction since the sites fully launched in 2021.
Here are some examples of the live sites:
Famous Footwear Allen Edmonds Sam Edelman All Brands